Google Announces 5 Changes Coming To Mobile Search
Any mobile SEO agency should be encouraged by Google’s recent announcement of five significant changes implemented in mobile search. To stay relevant with how users search on mobile, Google announced that it would roll out five significant changes in the way people search on mobile. Starting with the Google app for iOS, you’ll see shortcuts to various actions you can perform other than typing in a traditional search query. The Mobile SEO in Singapore will have to cater to Google’s upgrading the mobile search bar with features which will assist the users to find more relevant results.
Here’s a quick breakdown of the updates that are rolling out today and in the near future.
1. Google Search Shortcuts
Want to search Google but don’t want to type your query? There are lots of ways to find what you’re looking for. You can get products by taking a picture of them, translating text with Google Lens, or even finding songs by humming into the microphone. Now, on the Google app for iOS, all the advanced methods of searching will be more apparent with tappable shortcuts. Google App iOS’ tappable shortcuts make all the advanced methods of searching Google more visible.
2. Results in the Search Bar
Mobile SEO services can capitalize on this particular upgrade which makes finding things in search faster with links to results in the search bar displayed even faster. Whether you’re searching for nearby restaurants or directions, tap on any link and you’ll see the content right in your result card. That means no more tapping through websites before jumping back into your search results.
When searching on Google from a mobile device, you’ll find links to results in the search bar. Easily see and tap into the results you want without leaving the page that you’re already on. Google’s instant search feature is your Google Search results plus a new way of doing mobile searches. It allows you to see results as you type. As you start typing in a query, Google will begin populating results based on what it thinks you might be looking for. It will also offer suggestions based on past search queries.
3. Enhanced Query Refinements
Google has made it easier than ever to find the information you need by optimizing for mobile. By prioritizing fresh content, the site adapts to your needs and should make it much more convenient to access in your pocket! Google search results are now mobile-optimized. Thanks to this mobile optimization, they are more accessible and easier to read, in a format that fits your phone or tablet screen! These include “Keyword Ideas” that are automatically suggested by Google, so you can be sure to find exactly what you’re searching for.
4. Google Web Stories
Google is making mobile search more visual, with deeper integration of Google Web Stories. These mobile-centric stories will be embedded directly into search results on handheld devices, creating a more seamless and immersive experience when users search for content on the go.
This is what Google has to say on this matter:
“So we’re also making it easier to explore a subject by highlighting the most relevant and helpful information, including content from creators on the open web. For topics like cities, you may see visual stories and short videos from people who have visited. These stories will also include, tips on how to explore the city, things to do, how to get there and other relevant aspects you might want to know about as you plan your travels.”
5. Combining Text, Images, and Video
Google is changing how users find content on the web by turning the mobile search results page into an endless feed of discovery. The updated design combines text and images on a single card, plus video instead of just text in some cases. Google describes this combination of text, images, and video on the same page as a “reimagining” of the way it delivers search results.
Conclusion
Google’s redesigned search app on Android is designed to give people access to a variety of products, and services and Google’s intelligent personal assistant. This is an imperative step towards creating a profitable search experience on the web and it will be interesting to see if they can deliver on this promise. SEO Consultant, a leading Mobile SEO in Singapore, can help you with ensuring that your website is compatible with mobile websites. Contact us today.