Biggest Challenges Facing SEO Competitive Analysis In 2023
The many changing variables that will be in play make creating a marketing strategy for the upcoming year difficult. Even though this is the case, marketers can still come up with a successful plan by anticipating the issues that might cause them to falter in the coming year. In 2022 SEO professionals overcame difficulties brought on by a lack of resources, difficulty with strategy, and a lack of process scalability. In this article, you are going to learn the challenges that marketers can face when optimizing content in 2023 and the tactics to overcome them.
What Was Lacking in 2022?
During the last 12 months, SEO content marketing underwent certain fluctuations worldwide due to several reasons. Be it in SEO competitive analysis, mobile SEO, or any aspect related to search engine optimization, these hardships were tricky to overcome. They are,
- Lack of resources (14.9%).
- Strategy issues (12.3%).
- Scaling processes (11.9%).
- Pandemic-related issues (11.2%).
- Alignment with other departments (10.7%).
What Can Be Challenging in 2023?
Learning from the challenges faced by SEO specialists in 2022, certain difficulties that may occur in 2023 can be countered with proper knowledge and dedication. However, it is yet too early to completely forget them and move on, as most challenges predicted for 2023 take a similar face as of 2022.
1. How Does Lacking Resources Affect?
In 2022, a lack of resources was identified as the biggest issue facing SEOs. There’s no denying that the sector is suffering from the budget cuts made in 2021, but there are also fewer resources available because many SEOs don’t collaborate in huge teams. Nearly 5% of respondents indicated they work alone, while more than 40% claimed they work on a team of ten or fewer people. It is anticipated that in the next year or two, adding new team members can be challenging. The State Of SEO Report delves into greater detail regarding the difficulties SEO specialists are currently encountering and their concerns for the upcoming year.
2. Recent and Continuing Growth Can Be Challenging in 2023.
Some of the SEO changes anticipated for 2023 and beyond could hinder growth. Without the ability to scale as a team, recent and ongoing expansion may prove difficult, and talent competition is anticipated to be a key source of worry over the next two years. It will be challenging for SEO experts and marketers to maintain recent growth if third-party cookies are deprecated because they will be expected to produce the same or better results with fewer data.
3. Creating a Strategy Can Be Difficult.
Problems with a strategy may be a sign that SEO experts are having trouble demonstrating their return on investment. While more than half of the SEO professionals surveyed on this matter (58.0%) have claimed that their work had increased ROI, many have had trouble demonstrating it, and 29% of SEO experts have said that they were undecided about their ROI.
4. Machine Learning and AI Can Have a Massive Impact.
Machine learning and AI are expected to be the major changes over the next two years, according to SEO experts. It is already utilized in a number of SEO-related activities, including keyword research, link building, and content optimization. Even content for artificial intelligence is already in production.
The August 2022 Google helpful content update was initially perceived as a move against AI content tools since it promised to “guarantee users see more original, helpful information created by people, for people, in search results.” The best way to ensure that your material will be well-received is to intimately understand your audience, employ machine learning and artificial intelligence (AI) as productivity helper tools, and never lose sight of the human element.
5. Talent Competition Can Be a Challenge.
Finally, talent competition is rising, making it more crucial than ever to hire seasoned SEO experts who understand how to stay on top of the game. If businesses want to be competitive in 2023, they must make sure they have the necessary resources on staff. Collaboration is key to SEO. To achieve the best outcomes, you’ll need writers, content strategists, developers, and UX designers.
How to Overcome SEO-Related Challenges in 2023?
Staying ahead of the curve, and winning the competitive edge of SEO is possible if you follow the right techniques. In order to achieve a better rank in 2023, you need to focus on the quality of the content, page loading speed, mobile optimization, backlinks, and other similar factors.
Are you finding it daunting to manage the SEO strategies of your business? Call SEO Consultant on +65 6970 2808 for help. From identifying your competitors to building the perfect SEO strategy for your business, SEO Consultant provides a vivid range of services. Click here for more information.